Checklists

Some time tomorrow. Or the day after. Or next month. Or next year,
you’ll have to speak at an event. Or you may need to organise a
workshop. Or send out your newsletter. Maybe even organise a teleclass.

You’re in big trouble, my friend, if you don’t have a checklist.

A checklist ensures you do what you need to do, in a systematic, step-by-step
fashion. If you’re going to go out there and do any marketing, you’re going
to need a checklist. And you’ll never have to sweat again, wondering what
you have to do.