Conversion
Email and Website Conversion
- Follow Up: Best of 2007: The ‘Five-Second’ Follow Up Sales Letter
- Follow Up: Best of 2007:Why Angles Get Customers To Buy
- Follow Up: Best of 2007: Why Sequencing Creates Sales
- Strategic Alliances:’The Discipline of Strategic Alliance Acquistion’
- How To Create Strategic Alliances From Competitors
- Objections: Does Timing Matter When It Comes To Client Objections?
- Objections: Why You Should Never ‘Persuade’ A Client To Sign Up
- Objections: How To Turn Criticism Into Sales
- Upsell: Are You missing out on the various points of up-sell?
- Upsell: Why you’re shortchanging customers by not up-selling
- Upsell: How to up-sell and increase prices (without losing customers)
- Upsell: How to create a 100% up-sell
- Upsell: How To Set Up An Up-Sell
- How To Sell Multiple Products And Services Effectively
- Why Signature Stories Are Crucial In Clearing Mis-Conceptions About Your Product
- How To Attract Clients To Your Consulting Practice
- Why You Need To Have Your Pricing Upfront
- Testimonials: Why Gravity plays its role in testimonials
- Are Customers ‘Sheeple?’
- Why Persuasion Is Essential
- Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves
- How To Handle Multiple Products/Services: Yes-Yes Factor
- How To Use The Yes-Yes Factor To Get The Price You Want
- Testimonials: How To Get Testimonials for New Products
- Do Clients Prefer PDF or Video?
- Can your Powerpoint Presentation Rival TV Advertising?
- The Hidden Power of Autoresponders
- The One-Thought Factor: Why It Wins Out Every Time
- Why Segues Are Critical To Improve Your Sales
- When PR Succeeds and Conversion Fails
- How To Create A Sneak Campaign
- Why You Should Turn Down A Guaranteed Money-Spinner
- How To Get Twice The Attention With Your Classified Advertising
- How Artificial Scarcity Creates Demand
- How To Keep Your Company In Front of Clients
- How Do I Improve My Web Site Conversion Rate?: Part One
- How Do I Improve My Web Site Conversion Rate?: Part Two
- Why Audio Doesn’t Seem to Work On Websites