5000bc: Online Small Business Community

Not just information—skill instead

Marketing

Marketing is a vast topic and you will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ deals with the different elements of marketing and goes into great details.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka  or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. Harness the Psychological Power of ‘3’ to Improve Communication
  2. Simple Pricing That Earns You More
  3. Why Customers Don’t Argue With Paper
  4. How The Right Display Can Accelerate Sales At A Speaking Event
  5. Why Encourage Competition
  6. Why Taking The Big Leap Is For Dorks<
  7. The Obvious Advantage of The Four-Wheel Factor
  8. The Story of 5000bc: How a membership earning just $350 per annum turned around
  9. Is Brand Extension Possible?: The Concept of the Umbrella Brand
  10. How To Create Personal Branding That Rocks!
  11. You’re In The Speaking, Not In The Catering Business
  12. How the Restaurant Trick Gets Audiences To Quieten Down Instantly
  13. How To Set Up A Room For Maximum Participation
  14. How To Time A Speech Down To The Last Second
  15. Why Your Critique Should Never Stick To The Bad News
  16. You Are Not Your Customer
  17. Revolution vs. Evolution-Based Businesses
  18. How To Drive Away Your Subscribers
  19. Why ‘Free’ Will Blow Up In Your Face
  20. What Consultants Silently Fear
  21. Why Brain Surgeons Make More Money (And Have A Waiting List Too)
  22. How To Intimidate Your Customer With Your Products/Services
  23. Have you tried an adjective lately?
  24. Why You Should Stop Criticising Your Competition
  25. How To Dig Up The Hidden Bonuses In Your Business
  26. How To Fight Business Battles You Can’t Lose
  27. Getting Customers To Move To The Black Belt Status
  28. Why Your Marketing Isn’t Working Just Yet
  29. Three Prime Ways To Get PR: Part 3- Using Localised News
  30. How To Create World Domination
  31. Why Audiences Fall Asleep
  32. The Curse of Being A Has-Been Business
  33. The Wrong Way To Hire Employees
  34. Should You Protect Your PDF (And Other Assorted Questions)
  35. Does Your Partnership Pass The Spotlight Test: Choosing A Partner
  36. The Dead Zone in Marketing Campaigns: And How to Overcome Them
  37. Why Most Small Businesses Never Grow
  38. How To Prevent Your Email from Being Seen As Spam
  39. How To Duplicate Ebay’s Stickiness Factor in your small business
  40. Should You Take The Speaking Engagement? How to Choose
  41. Why Customers Say One Thing And Do Another
  42. Branding Lessons from McDonalds
  43. How to keep audiences awake after lunch
  44. Why Customers Haggle
  45. Why You Should Be On Two Marketing Lists
  46. What Kids in Third Grade Know Instinctively
  47. How To Get Your Contact Details Across: When The Organisers Won’t Let You
  48. The Most Critical Entry To Check On Your Sales Form
  49. Audit of A Radio Interview
  50. Which Factor Can Wreck Your Plans?
  51. How To Create The Accidental Evangelist
  52. How To Get An Audience Back Into The Room
  53. How To Get Your Noisy Audience To Instantly Pay Attention!
  54. How To Structure A Post-Sales Thank You That Works
  55. Why Seamlessness Gets Your Business Moving Ahead
  56. Creating Treasure Hunts to Increase Consumption
  57. How to give customers a guarantee
  58. Getting The Client To Ask The ‘What’s the difference Question’Is A Vital Factor In Sales
  59. Why You Should Start Closing A Sale In The First Five Minutes
  60. How To Look Into Your Customer’s Brain with 180 Degree Thinking
  61. Why You Should Hold A Teleclass: Part 2
  62. How To Bring A Dead Audience to Life: Overcoming a Speaker’s Worst Nightmare
  63. The Difference Between A Written And Live Testimonial
  64. How To Prevent Your Speaking Voice From Falling Apart
  65. How To Beat Jet Lag
  66. A Fool-Proof Guide To Seduction (For Marketers)
  67. Why Sitting At Your Desk Is Costing You Money
  68. How To Select A Client: Part 2
  69. A Simple, Yet Powerful Negotiation Tactic To Get Better Rates
  70. The Choice between Yes and Yes: A Psychological Revelation
  71. Why The ‘Yes and Yes’ Factor Fails (And How To Fix It)
  72. Why 15 Minutes of Fame Last Only 15 Minutes (And How To Extend It)
  73. Why Target Audience is Crucial to Your Marketing Strategy
  74. Why Clients Get Distracted When You Speak
  75. Oops, there’s a failure storm ahead
  76. Why Time Isn’t Your Enemy (And How To Make Friends With Time)
  77. How To Avoid Audience Challenge
  78. How Time On Site Correlates to Purchases
  79. Why The ‘Noise Factor’ Can Kill Your Sale In Seconds
  80. The Shortcut To Get A Strategic Alliance’s Attention