Marketing
Marketing is a vast topic and you will find many articles below. Before you start make sure you have paper and pencil ready to make notes.
This is what I recommend:
- Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ deals with the different elements of marketing and goes into great details.
- Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
- I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
- And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.
Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com
- How Do You Fix An Objection You Know Nothing About?
- How To Make Your Client Remember Your Contact Details…Forever!
- The One Secret That Guarantees Sure Success in Business
- The Connection between the Dollars and Customisation
- Why Your Target Audience Needs to Be A Moving Car
- The Secret to Speed Learning
- Six Degrees of Customer Separation
- The Curse of Business Cards At A Speaking Event
- How To Get An Audience To Raise Their Hands
- How To Hire A Sales Superstar for $10
- What’s Your Dog’s Name?: Powerful Tips to Get Client Information
- How To Re-Look Your Target Audience: The Ipod Way
- In Case of Fire
- The Importance Of Orchestration
- Copyright Law: How to Protect Your Intellectual Capital
- Why Jokes Fall Flat In A Presentation
- Stuck With A Zero Marketing Budget For Client Gifts?
- Mona Lisa Your Branding
- Is Your Business Card Working to 55% Potential?
- Why Santa’s Marketing Works Better Than Yours!
- Getting audiences out of zzzzzz zone
- Why Twins Have the Same Surname — and Different First Names
- How To Get Customers To Beg For Your Business Card!
- Never Trust a ‘Silent’ Customer
- Can you convert your marketing into a religion?
- When Do You Stop Marketing To Customers?
- Dumping PowerPoint
- Endless Customers: Sobering Lessons from Harvard University
- The Customer Stampede: How can you harness it?
- How To Get Business Cards From Your Audience
- How To Do Video Interviews: Crafting Your Video Message
- How To Do Video Interviews: Part 3
- How To Do A Video Interview: Part 2
- How To Do A Video Interview: Part 1
- Workshop Recording: Picking the Sound Engineer
- Workshop Recording: Outsourcing Your Recordings
- Workshop Recording: Is A Dictaphone A Good Idea?
- Workshop Recording: How To Make Editing Easier
- Workshop Recording: Getting the audio ready for distribution
- Workshop Recording: FAQs About Recording
- The Forgotten Art of Testimonial Headline
- How To Beat Unpredictable Email Systems With A Counting Method
- What The Heck Do I Put In Those “Help” Messages Anyway?
- Why Follow Up Is Critical To Achieve Results
- Introduction To The Science of Follow Up
- Why Most Screencasts And Online Presentations Are Tedious (And How To Fix It)
- The Subtle (Yet Important) Difference Between Presentation And Conversation
- Should You Script The Audio For Your Video? Or Avoid Scripting
- How to Syndicate Screen Video
- How To Record A Screen Video Presentation (Without Having To Do Tons of Editing)
- Three Prime Ways To Get PR: Part 1
- The Side Effects Of Expertise
- Catering For The Big Spender
- How To Select Clients: Part 1
- Why You Need To Segregate ‘Subscribers’ From ‘Buyers’ At Speaking Events: Part 4 of 4
- How To Create A Pretty Awesome Speaking/Course/Teleclass Agenda: Part 3 of 4
- How To Increase Consumption (And Sales) with Advance Reports : Part 2 of 4
- How To Get Higher Scores In Seminars: Part 1/4
- Teleclass Techniques-Part 4: How Third-Party Businesses Increase Participation
- Teleclass Techniques: Part 3- Why The Common Pool Of Understanding Helps Increase Participation
- Strategic Alliances: How To Punch Above Your Weight
- Strategic Alliances: Whom To Approach In An Organisation
- Strategic Alliances: Spotting Shady Alliances
- Strategic Alliances: How To Work With Competition
- Teleclass Techniques: Part 2-How To Warm Up An Audience
- Teleclass Techniques: Part 1-How To Get Audience Participation
- How To Do Interviews Like A Professional: Part 1 of Interviews
- How To Approach Potential Interviewees: Part 2 of Interviews
- Where To Find Interviewees In Your Field: Part 3 of Interviews
- How To Really Impress Your Interviewees: Part 4 of Interviews
- How To Become An Online Authority In 3-6 Months: Part 3
- How To Become An Online Authority In 3-6 Months: Part 2
- How To Become An Online Authority In 3-6 Months: Part 1
- How To Become An Online Authority In 3-6 Months: Summary
- How To Design An Order Form for Speaking Events
- Podcasting: How To Enable Your Customer To Find Your Audio File Easily
- Podcasting: How to syndicate your content and attracting customers
- Podcasting: Production Techniques That Anyone Can Follow
- Podcasting: How To Control The Sound of Your Voice
- How Analogies Work To Get An Audience’s Attention.txt