5000bc: Online Small Business Community

Not just information—skill instead

Marketing

Marketing is a vast topic and you will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ deals with the different elements of marketing and goes into great details.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka  or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. How to Use Props to Get The Attention of the Audience.txt
  2. How To Use Well-Loved Stories to Wake Up An Audience
  3. How to systematically use numbers to get attention when speaking.txt
  4. Staggered Consumption: Why It Gets Customers To Keep Coming Back
  5. Consumption: How To Turn Your Forum From A Ghost Town Into A Vibrant Community
  6. Consumption: How To Get Customers To Consume Products/Services On Your Membership Site
  7. The Insanity of Waiting For The Perfect Business Bible
  8. Rookie Mistakes: Why Nine-Month Cycles Cause The Feast-Famine Syndrome
  9. Rookie Mistakes: Should You Always Take Your Own Advice?
  10. Rookie Mistakes: Why Planned Vacations Are More Profitable Than Work
  11. Why You Should Hold A Teleclass: Part 1
  12. Teleclasses and Training: Best of 2007: Why You Should Hold A Teleclass
  13. Audio and Teleclasses: Should You Always Have A Transcript?
  14. Teleclasses and Training: Best of 2007: How To Get Audiences To Speak On A Teleclass
  15. Teleclasses and Training: Best of 2007: How to use 1:1:1 system for teleclass series
  16. Teleclasses and Training: Best of 2007: A checklist
  17. Strategic Alliances: Why You Need To Investigate Alliance Bonuses Carefully
  18. Testimonials: Proof is the bottom line for everyone
  19. Article-Writing: How Your Article Can Accidentally Insult Your Client.
  20. Reality Branding – Are You Taking Advantage Of The 40 Year Social Pendulum?
  21. How To Make Sure You Get Paid On Time
  22. Speaking: Do you script audio or speak extempore?
  23. How To Buy A Product/Course Online
  24. How to Name a Company: Brand Names
  25. How To Avoid Hecklers During Your Speech
  26. How to price Homestudy Versions of your live event
  27. How To Estimate Event Costs
  28. You Are Not In Catering: Why Your Workshop Costs Go Ballistic
  29. Why Customers Never Reveal Their True Feedback
  30. Why Couples Should Be Segregated At Events
  31. Why Your Brand Name Is Kinda Irrelevant
  32. Things You Shouldn’t Tell Your Audience
  33. Learning from Kindergarten Teachers: The Gold Star Route to Consumption
  34. How To Set Up A Room For Maximum Participation
  35. Self-Publishing or Publisher: Which One Do You Choose?
  36. Stop Working Alone: The Power of A Volunteer Force
  37. Why We Lose Out On Vital Information
  38. How to use 1:1:1 system for teleclass series.
  39. How ‘Digging Deep’ Avoids Information Dumps
  40. The 1:1:1 system of training (How customers learn better)
  41. How to Build Credibility (Yes, it’s a rant)
  42. Why Brand Names Mean Little — And Why Personality Matters More
  43. Why content at seminars is not good enough
  44. Your Three Core Competencies: Why Bother?
  45. Why You Need To Send Your Competition A Thank You Card
  46. The Importance Of The Two ‘U’s in USP
  47. You’re Not In The Catering Business
  48. Like a Virgin– Is Your Marketing As Fresh As Madonna’s?
  49. How To Avert a PR Disaster
  50. Is Your Website Color Blind?
  51. The Intense Power of A Stop-Doing List
  52. How To Spot Red Flags In Consulting
  53. How To Reduce Popping Sounds In Audio
  54. Can Harley Davidson’s Secret Weapon Revitalise Your Marketing?
  55. How We Confuse the Heck Out Of Our Customers
  56. Reading Between the Lines of Customer Feedback
  57. How To Reactivate Dormant Clients
  58. An Exercise in Branding: Santa’s Website
  59. How to Stand Out In A Crowded Marketplace: The Zap System
  60. A Tale of Two Sales Pages: Which One Ends Up With The Paying Customers?
  61. Why Customers Buy And Still Leave Shortly After
  62. How To Commit Brand Suicide
  63. Subtle Signs Reporters Look For: Free Publicity
  64. No More Excess Luggage: Travelling Light to Speaking Events
  65. Why You Need To Investigate Bonuses Carefully
  66. When FREE Is Appropriate. And When It’s Not
  67. The Science of Pricing: Using Yes and Yes
  68. The Distribution of Time: Why We Never Get Down To Marketing
  69. How The Want Factor Can Reveal Your USP
  70. How To Get PR the Razzie Way: Part 2
  71. How To Take the Fear Out of A Presentation
  72. How to Kill Interruptions
  73. How To Get Audiences To Speak On A Teleclass