5000bc: Online Small Business Community

Not just information—skill instead

Psychology

What are the triggers that cause customer to buy?
What can you be the best in the world at?
Read all about the psychological triggers that motivate you and your customers in this section.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ covers in detail what you can do for your personal development. You will find detailed series on: goal setting, do-to list, power of external deadlines, etc.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. Why Time Eludes You
  2. Is Business Starting To Be A Burden?
  3. Why Gravity Can Ruin (or Make) Your Business
  4. Why You Need To Dig Your Well Before You’re Thirsty
  5. Why The 2-Second Rule Lets Customers Like You Better
  6. The Misery Club Welcomes Members
  7. The Importance of Accepting A Thank You
  8. The Economy of Greatness
  9. Scared of Greatness?
  10. Lucidity at 4:13am
  11. Can Tail-Gaiting Make You A Clone?
  12. Why No Job Or Assignment Is Great Forever
  13. The ‘Logs in the Fire’ Success Code
  14. Why Audio Learning Could Be Making You Deaf
  15. Vacation is part of work
  16. How To Learn Photoshop Faster
  17. Direct Mail: How To Get Results Without Changing A Word
  18. How To Attend 30 Workshops A Year
  19. Why Customers Say One Thing And Do Another
  20. The Real Secret of Focus
  21. The Monkey’s Curse
  22. Why Customers Haggle
  23. Why You’re Better Off NOT Winning The Lottery
  24. When Do You Ignore A Customer?
  25. What Sustains Motivation?
  26. Why The Olympics Start on Time–And Your Marketing Project Stalls
  27. When Business Goes Slow
  28. How To Structure A Post-Sales Thank You That Works
  29. Why Seamlessness Gets Your Business Moving Ahead
  30. Creating Treasure Hunts to Increase Consumption
  31. How to give customers a guarantee
  32. Getting The Client To Ask The ‘What’s the difference Question’Is A Vital Factor In Sales
  33. Why We Get Upset
  34. These Are A Few Of My Favourite Things
  35. A Fool-Proof Guide To Seduction (For Marketers)
  36. Your Hard Disk Isn’t Big Enough For the World’s Problems
  37. Would You Invite Your Client To Dinner?
  38. Why We Won’t Quit (Even When It’s Obvious We’ve Made A Mistake)
  39. Reclaiming Your Life
  40. A Simple, Yet Powerful Negotiation Tactic To Get Better Rates
  41. The Choice between Yes and Yes: A Psychological Revelation
  42. Why The ‘Yes and Yes’ Factor Fails (And How To Fix It)
  43. Why 15 Minutes of Fame Last Only 15 Minutes (And How To Extend It)
  44. The Tale of The Moving Tree
  45. How Time On Site Correlates to Purchases
  46. Why The ‘Noise Factor’ Can Kill Your Sale In Seconds
  47. The Shortcut To Get A Strategic Alliance’s Attention
  48. How Do You Fix An Objection You Know Nothing About?
  49. How To Make Your Client Remember Your Contact Details…Forever!
  50. Why Your Target Audience Needs to Be A Moving Car
  51. The Connection between the Dollars and Customisation
  52. Why You Shouldn’t Believe In The Economy
  53. How To Re-Look Your Target Audience: The Ipod Way
  54. Why using tentative words will reduce your profits
  55. Your Price Is Too High: Dealing with Price Objections Successfully
  56. Why Weeds Have My Respect
  57. The Folly of Working on Your Weaknesses
  58. Life Is Teaching. Are You Listening?
  59. Why We Fail
  60. Why Are Customers So Indecisive?
  61. Is Your Marketing Missing The Cookie Factor?
  62. Why Problem Based Positioning Is A Psychological Magnet
  63. Is Nature A Marketing Guru?
  64. Understanding the Psychology behind American Idol
  65. Ten Minutes Later, Your Customer Won’t Buy
  66. Who Is Your Real Competition?
  67. The Power of Why: Your Psychological Ally To Marketing Success!
  68. Is Your Marketing Solution Your Biggest Problem?
  69. Why Your System May Have More Flaws Than You Think
  70. Why Bootstrapping May Be Injurious To Your Small Business
  71. The Saga of The Dehydrated Brain
  72. The Biggest Learning of the Year
  73. Let’s Just Get To The Bottom Of This Hill, Mr.Frodo
  74. How to Get Rid of Tyre-Kickers
  75. Does your marketing strategy ever drive up to Echo Point?
  76. How Do You Spell Success?
  77. The Fundamental Flaw in Creating Your Uniqueness (USP)
  78. The Curse of Choice
  79. Why Demonstration Compels Customers To Buy
  80. Are Your Headlines Missing These Precise Psychological Triggers?