Rookie Mistakes
We’re all rookies. No matter how good we get at a skill, there’s a universe of stuff to learn. This section looks at minimising your misery :)
- Why Customers Don’t Argue With Paper
- Simple Pricing That Earns You More
- Why Encourage Competition
- Why Taking The Big Leap Is For Dorks<
- The Obvious Advantage of The Four-Wheel Factor
- The Story of 5000bc: How a membership earning just $350 per annum turned around
- Revolution vs. Evolution-Based Businesses
- How To Intimidate Your Customer With Your Products/Services
- Why Brain Surgeons Make More Money (And Have A Waiting List Too)
- What Consultants Silently Fear
- Why ‘Free’ Will Blow Up In Your Face
- How To Drive Away Your Subscribers
- Why Your Critique Should Never Stick To The Bad News
- You Are Not Your Customer
- Should You Protect Your PDF (And Other Assorted Questions)
- Does Your Partnership Pass The Spotlight Test: Choosing A Partner
- The Dead Zone in Marketing Campaigns: And How to Overcome Them
- The Curse of Being A Has-Been Business
- The Wrong Way To Hire Employees
- Why Most Small Businesses Never Grow
- What Kids in Third Grade Know Instinctively
- Why You Should Be On Two Marketing Lists
- Which Factor Can Wreck Your Plans?
- Why You Should Start Closing A Sale In The First Five Minutes
- How To Select A Client: Part 2
- Why Sitting At Your Desk Is Costing You Money
- Why Target Audience is Crucial to Your Marketing Strategy
- Oops, there’s a failure storm ahead
- Why Clients Get Distracted When You Speak
- The One Secret That Guarantees Sure Success in Business
- The Secret to Speed Learning
- In Case of Fire
- The Forgotten Art of Testimonial Headline
- The Side Effects Of Expertise
- How To Select Clients: Part 1
- The Insanity of Waiting For The Perfect Business Bible
- Rookie Mistakes: Why Nine-Month Cycles Cause The Feast-Famine Syndrome
- Rookie Mistakes: Should You Always Take Your Own Advice?
- Rookie Mistakes: Why Planned Vacations Are More Profitable Than Work
- Strategic Alliances: Why You Need To Investigate Alliance Bonuses Carefully
- Article-Writing: How Your Article Can Accidentally Insult Your Client.
- How To Buy A Product/Course Online
- Self-Publishing or Publisher: Which One Do You Choose?
- Stop Working Alone: The Power of A Volunteer Force
- Why We Lose Out On Vital Information
- Why content at seminars is not good enough
- How To Avert a PR Disaster
- Is Your Website Color Blind?
- The Intense Power of A Stop-Doing List
- How To Spot Red Flags In Consulting
- How To Reduce Popping Sounds In Audio
- When FREE Is Appropriate. And When It’s Not
- The Science of Pricing: Using Yes and Yes
- The Distribution of Time: Why We Never Get Down To Marketing
- Why You Need To Investigate Bonuses Carefully