Sales Letters
You will find many articles below. Before you start make sure you have paper and pencil ready to make notes.
This is what I recommend:
- Have a look at the ‘How-To-Series’ on Sales Pages/landing Pages. You will find details series on: How to Write A Sales Page and more.
- Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
- I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
- And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.
Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com
- A Slew of Mistakes on the Opt-In Page: Part 3
- The Elements Opt-In at the Point of Conversion: Part 2
- Why Attraction and Conversion Need To Be Separated For Opt-In : Part 1
- Creating Safety: The Psychology of the Safe Zone
- Creating Safety: On A Download Page
- Creating Safety: How To Give Fool-Proof Instructions To Clients
- Creating Safety Prior To A Presentation or Workshop
- How to Create Bonuses from Thin Air: Part 3 – Special Access
- How To Create Bonuses From Thin Air: Part 2 – Unbundling
- How to Create Bonuses Out Of Thin Air: Part 1- Bundling
- How Bonuses Affect Buying Decisions – Overview
- To Frame or Not To Frame: Visual Impact in Presentations: 4 of 4
- Why White Space Is Critical For Your Presentation: 3 of 4
- Creating The Content Grid For Presentations: 2 of 4
- The Importance of StoryBoarding in Presentations: 1 of 4
- How Guides Help Increase Consumption
- The Purpose of Hidden Reports
- Why Getting Clients To Post Photos Are Critical To A Forum
- Consumption: How Automated Reminders Help Consumption On Membership Site
- Testimonials: How To Create Shock And Awe With Testimonials
- How Offline Media Plays A Great Role In Consumption
- How Unbundling Can Help You Increase Your Pricing
- Testimonials: Best of 2007: Proof vs. Testimonials
- Testimonials: Best of 2007: How To Create ‘Shock and Awe’ with Testimonials
- Testimonials: Should You Correct Client Testimonials?
- Testimonials:How To Get Testimonials for New Products
- Strategic Alliances: How To Create Strategic Alliances From Competitors
- Strategic Alliances: The Discipline of Strategic Alliance Acquistion’
- Strategic Alliances: The Shortcut To Get A Strategic Alliance’s Attention
- Consulting: Best of 2007: How To Spot Red Flags In Consulting
- Consulting: Best of 2007: Why You Should Never ‘Persuade’ A Client To Sign Up
- Consulting: Best of 2007: How To Get Paid On Time
- Consulting: Best of 2007: Why A ‘Disastrous’ Copywriting Course Led To A ‘Full-House Protege Progra
- Follow Up: Best of 2007: The Concept of Mental Digestion
- Follow Up: Best of 2007: The ‘Five-Second’ Follow Up Sales Letter
- Follow Up: Best of 2007:Why Angles Get Customers To Buy
- Follow Up: Best of 2007: Why Sequencing Creates Sales
- Strategic Alliances:’The Discipline of Strategic Alliance Acquistion’
- How To Create Strategic Alliances From Competitors
- Headlines: How To Take The Waffle Out of Headlines
- Objections: Does Timing Matter When It Comes To Client Objections?
- Objections: Why You Should Never ‘Persuade’ A Client To Sign Up
- Objections: How To Turn Criticism Into Sales
- Upsell: Are You missing out on the various points of up-sell?
- Upsell: Why you’re shortchanging customers by not up-selling
- Upsell: How to up-sell and increase prices (without losing customers)
- Upsell: How to create a 100% up-sell
- Upsell: How To Set Up An Up-Sell
- Follow Up: Why Sequencing Creates Sales
- Follow Up: Why Angles Get Customers To Buy
- Follow Up: The ‘Five-Second’ Follow Up Sales Letter
- Follow Up: The Concept of Mental Digestion
- How To Sell Multiple Products And Services Effectively
- Why Signature Stories Are Crucial In Clearing Mis-Conceptions About Your Product
- How To Attract Clients To Your Consulting Practice
- Why You Need To Have Your Pricing Upfront
- Headlines: How To Get Customers To Instantly Read Your Headlines
- Death To Long Copy. Death to Short Copy
- Testimonials: Why Gravity plays its role in testimonials
- Are Customers ‘Sheeple?’
- The Myth of the Sales Page
- The Importance of Breaks: Making Consumption Easier
- Why Persuasion Is Essential
- Long vs. Short Copy: The Eternal Debate Ends
- Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves
- How To Handle Multiple Products/Services: Yes-Yes Factor
- How To Use The Yes-Yes Factor To Get The Price You Want
- Testimonials: How To Get Testimonials for New Products
- Do Clients Prefer PDF or Video?
- Can your Powerpoint Presentation Rival TV Advertising?
- The Hidden Power of Autoresponders
- The One-Thought Factor: Why It Wins Out Every Time
- Why Segues Are Critical To Improve Your Sales
- When PR Succeeds and Conversion Fails
- How To Create A Sneak Campaign
- Why You Should Turn Down A Guaranteed Money-Spinner
- How To Get Twice The Attention With Your Classified Advertising
- How Artificial Scarcity Creates Demand
- How To Keep Your Company In Front of Clients
- Shortcuts to Persuasion: Making