Website Strategy
You will find many articles below. Before you start make sure you have paper and pencil ready to make notes.
This is what I recommend:
- Have a look at the ‘How-To-Series’ section first. The ‘How-To-Series’ deals with the different elements of running a business.
- Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
- I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
- And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.
Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com
- Is Google Analytics Good For Internet Marketing?
- How To Prevent Your Business Card From Being Recycled
- Newsletter Formatting In Seconds
- What Causes Customers to Click On Audio Testimonials?
- Why You Need to Do Split Testing
- A Goofy Reason Why Subscribers Un-Subcribe
- How to choose a web analytics tool that fits your business
- A Subtle Secret of Landing Pages
- Why You Need To Have A Grid On Your Sales Page
- Pet Peeves on Websites
- Why You Need Multiple Landing Pages on Your Website
- How To Use An Autoresponder To Run A Viral Campaign
- Using Title Tags to Improve SEO & Website Conversion
- Why Your Website Is Just The First Stop For The Internet Shopper
- Predicting The Sequence of Customer Thought
- A 550% Sales Spurt: What Caused It?
- If they Can’t Understand It, They Can’t Buy It!
- 10 1/2 Tips on Getting The Most From Your Designer
- An Aspirin or an Autoresponder!
- Is Your Website Asleep?
- So What If You Don’t Have A Website?
- How to Turn an Email Marketing Disaster Into Profit
- Do you know who’s killing your email marketing?
- Is Your Website a Super Magnet?
- Create A Postcard Newsletter
- Big idea. Small package.
- Are You Using This Emergency Email Tactic In Your Marketing?
- How New Writers Can Get Powerful Testimonials
- How To Create A Powerful Information Product: The Hub And Spoke System
- How To Get Infoproduct Graphics On A ShoeString Budget
- The Difference Between Writing Articles And Writing Chapters
- Content is King, but Packaging is Emperor
- How Unusual Photos Create Uniqueness
- How To Design A No-Refund Download Page: Part 1
- How To Design A No-Refund Download Page: Part 2
- How To Design A No-Refund Download Page: Part 3
- How To Design A No-Refund Download Page: Part 4
- Internet Marketing: Are open-rates a good indicator of your newsletter’s success?
- Internet Marketing: How do you stop being a pest with your newsletter?
- Internet Marketing: Why too much frequency can kill your newsletter
- Internet Marketing: Why increased frequency leads to more sales
- Web Analytics: Finding Your Audience in the Age of Web Analytics
- Pre-Sell: How To Sell Something That Doesn’t Exist
- Pre-Sell: How Much In Advance Should You Pre-Sell?
- Pre-Sell: Why Pre-Selling Products Is A Sound Marketing Strategy!
- The Psychological Difference between Blogs and Websites
- Photos on the ‘About Us’ Page: What Purpose Do They Serve?
- The Critical Importance of the ‘About Us’ Page
- How To Use Photos Creatively On Your About Us Page
- How Photos Create Instant Branding On Your Website
- How To Create An Unconventional Newsletter
- Which Emotion Does Your Logo Font Give Out?
- Is Your Website Inconsiderate?
- How To Get Instant Brochures, Business Cards etc.
- Double-Duty Business Cards
- How To Find the Perfect Colour
- When Everything Is Important, Nothing Is Important
- How Google Pays My Mortgage
- How The Eye Sees A Web Page