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1. How To Create Greater Consumption
2. Really Cool Software
3. Focus Gone Mad: The Myth
4. Podcasting and Audio: How To Get It Right
5. Are you being a pest with your email newsletter?
6. How To Instantly Get Your Audience’s Attention
7. How Consumption Affects Membership Sites
8. Do Vacations Matter?
9. Speechless? Well, There’s A Way Out
10. Just How Important Are Testimonials?
11. The Wonder of Strategic Alliances
12. The Simple Secrets of Consulting
13. Customers with Amnesia
14. O Success, Wherefore Art Thou?
15. Separating the Lemons From The Good Stuff
16. Is There Waffle In Your Headlines?
17. The 40-Year Pendulum
18. When Persuasion Goes Wrong
19. Upsell: Should We Or Shouldn’t We?
20. Slowing Down And Speeding Up
21. The Psychology of Pre-Sell: Part 1
22. The Science of Follow Up
23. The Critical Importance of the ‘About Us’ Page
24. The Eternal Fear of Speaking
25. How To Craft A Signature Story
26. Do You Put Your Prices Upfront?
27. Does Long Copy Matter? Or Short Copy?
28. Should We Tell? Or Should We Sell?
29. Do We Actually Listen?
30. How Much Does Genetics Play A Role In Learning?
31. The Illusion of Knowledge
32. It’s not how hard you fall