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This dumb topic of long vs. short copy never seems to end. And that's because when we critique long or short copy, we don't see ourselves as customers, but more so as critics. Long copy is dead. Neither is more effective than the other. Or less effective. So what is a person to do? This week's article will help you understand what's really important when you're getting a message across. Um, if you're new in 5000bc, start by asking for a Cave Guide (who will show you around and help you to get great value from 5000bc. A Cave Guide is someone who's warm, friendly and has been a member–and can help you). Email me to get a Guide. |
