Here is an example of a few of the features that only members on www.5000bc.com would get to see. Being human, we always like the little samples. We like to touch, feel and experience. This section is about you doing the touchy, feely thing. To get to the section that most interests you, click on the links below:
1) The Fluid Brain
2) Graphic Design Samples
3) Copywriting Samples
Samples of the Fluid Brain
Remember Bill Gates
You strive for perfection don’t you?
So do I. Then I remember Bill. You might have heard of him.
He brought out a program called Windows Dos. Then it was Windows 3.1. Followed by Windows 95, 97, ME, 2000, NT, XP.
Never once was he daunted by the fact that Windows wasn’t perfect. Because he’s a programmer. And every programmer worth his salt, knows you can’t create the perfect program. There will always be glitches, fixes and new versions to be done.
And as a programmer, if you wait to create the perfect program, you’ll be sitting with the winos on the street tapping away at your laptop and going slowly insane. No you never, ever create the perfect program. You never create the perfect website, or the perfect brochure. You simply create Version 1.0, 2.0, 3.21 and so on.
Not the kind of advice you’ve got, right?
The advice you’ve got so far is, if it’s worth doing, it’s worth doing well. Good is the enemy of Great.
And that advice is right on the button. Because you ARE the greatest and the best you’ll ever be right now. You can’t be better if you tried. So cut the fuss. Stop waiting for the perfect moment. The perfect guiding path. The perfect business.
Start with your Version 1. Oh let it be goofy. Please, let it be goofy. It doesn’t matter. If people buy into what you’re selling, it means it’s less goofy than you think. It means there is an audience waiting for you. And yet you wait. You think. You ruminate. You’re waiting for the perfect moment. That’s like never going on a date till you meet the perfect person. Heck that’s a long wait. And once you do meet this perfect person, how are you going to compare? How would you know? Only the past can teach you. Only comparison can help.
Listen to me carefully. I don’t care what state your project is in right now. It’s the best you can do today. Put it out there in the market. Test it. And you will be bolstered by the twin power of surprising success and inevitable failure. But you will have moved on. When you want to wait, remember Bill Gates.
If he waited, he’d still be some nerdy programmer trying to sell you the best DOS program in the world. And as you know, DOS has no takers. Are you still waiting? Heck, get on with it already! Allez, allez, allez!
Summary
1) Everything comes to those who wait. But hey, you’re not going to live forever.
2) You might think your project sucks. I don’t. I’m ready to buy it. Are you ready to sell? Start up your business today, my friend.
3) Tomorrow. Are you still thinking of tomorrow? Start today. Get that domain name. Put up the website. Get moving. Don’t spend a fortune. You don’t need the flash. You need the movement.
4) Remember Bill G. He doesn’t look like much, but think of DOS when you’re think of where he could be. Stop being a DOS person. 5) Allez, allez, allez. That’s Go, go, go in French. Just to make sure nothing gets lost in the translation. 🙂
Failure University: Are you a graduate?
Yesterday we closed our accounts for the month of February. Five days ago, it looked like it was going to be our lowest ever take in over a year, by many thousands of dollars. Five days later it has turned out to be our best ever. February did 47% more sales than the average sales over last year and a whole 22% growth over last month (which was a pretty good month, I may add).
Five days? What changed?
I know what’s going on in your brain. You want to know the secret. But I’m going to teach you more than the secret, more than the tricks of the trade. I’m going to teach you to learn the trade.
One week ago I was in Sydney. And I failed. Oh, I did a great presentation. But I didn’t sell as much as say the guy right after me. And that bugged me no end. Because in my mind, I’d failed. Till I realised I hadn’t. I was sitting in Life’s ‘Learn the Trade, Not the Tricks’ class and I wasn’t paying attention. Life was trying to show me how to carve immense success from failure. And this time, I was paying attention. I watched all the speakers. I saw how they pitched.
How they created the psychological triggers in the audience. And once I’d heard the presentation, I went outside to the credit card machine. And I watched what people did. How they reacted. And I learned one heck of a lot. Then I applied it two days ago. Ergo. Our best month ever. If I’d been ‘successful’ at the presentation last week, I’d be drinking Jim Beam and Coke at the bar. I wouldn’t have been watching. I wouldn’t have been learning. I wouldn’t have been humbled enough to learn and learn well. I’d be thinking of ways to spend those thousands of dollars. I know, because the ones who did well, were at the bar.
And I’d have missed out on the real learning. We all hanker after success. Knowing WHY we failed is extremely powerful because it ensures that we now have the knowledge to succeed for the rest of our lives — if we apply the lessons. Failure teaches us well. Are you taking notes yet?
Summary:
1) Failure is the best university. Are you attending classes?
2) When you fail, watch what people do. And watch what causes others to succeed in the same environment. Take furious notes.
3) Stop trying to learn the tricks of the trade. Learn the trade.
4) Success is nice. So is Jim Beam and Coke. Yet when you fail, recognise that you’ve got to get out of the bar and back to ‘university.’ Too many people sit at the bar drinking their woes away.
Why mistakes can make you amazing profit
What do you do when you make a mistake either on your website or in your marketing? Or in any communication for that matter? You hope no one sees it, right? Then you go back in the dark of the night and erase it.
Like it never existed. That way no one knows you made a mistake, right?
Wrong, wrong, wrong. Don’t do that. Why would you do that? You want to keep your mistakes. Every one of them. Because when you goof up, you have a before scenario. When you succeed, you have an after scenario.
Customers don’t just want to know how to succeed. In fact, I’ll go further. They want to know how NOT TO FAIL even more than they want to know how to succeed. They don’t want to be goofballs. They’d rather you did it and told them what NOT to do. The Brain Audit Ripwas one such product we created. It showed you how some of the pages on PsychoTactics sold nothing and then sold a heck of a lot. We’ve got emails which did diddly squat. We tweaked those emails and got an 800% response. Whoopsy!
Would you want just Email No.2 or do you want Email No.1 as well, so you can compare and learn? See? Makes sense, doesn’t it? Store your mistakes.
Summary:
1) Store all your mistakes. Yes all of them.
2) Sell a before and after. Customers love it when you show them exactly what you fixed. It gives customers control.
3) Put your mistakes and your successes in a product. Create a book. Create an audio. Create a workshop. Create something. Don’t erase your mistakes. They’re the key to your fortune, cause you’re not going to be an heiress/heir anytime soon 🙂
Double your profits? How do you do that?
Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he’d fight a losing battle just to sell them all.
At the end of the day, they weren’t fresh anymore and people didn’t want stale muffins. Then one day Peter doubled his profit. Yeah, just like that. He changed what he said and he sold twice as much.
“How much are those muffins, mate?” his customers would ask. “$3 for two,” he’d say. And they’d buy two instead of one.
Simple, huh? It’s called bundling. We used to sell the Brain Audit for $xxx and PsychoBranding for $xxx. When someone bought the Brain Audit, we’d try to sell them PsychoBranding. Some customers bought and some didn’t. Then one day we used Peter’s combo technique. We sold both the products, the Brain Audit and PsychoBranding as PsychoCombo.
Boom! Our sales went through the roof. We were taking home twice as much money, and at the same time giving the client more value — more information. More ways to increase their profits.
McDonald’s does it all the time. We experience it all the time. Yet we never do it all the time. Why ever not?
Summary:
1) Combine products and you sell twice as much.
2) Buying burgers and fries and Coke (A McDonald’s Combo Classic) actually makes you the customer happier than if you bought burgers as a standalone.
3) Don’t forget to keep combining products and services. As you add them on, keep stacking them together. It’s a never-ending process.
Graphic Design Samples
