How To Get Hired As A Speaker
What Meeting Planners And Speaking Agencies Look for When Hiring Speakers
Why some speakers earn hundreds of thousands of dollars each year and some earn nothing
If you’re serious about getting on the speaking circuit, your content matters only so much. What really matters is how you present yourself to a meeting planner. All over the world, meeting planners are looking for specifics in a speaker.
If you don’t get those specifics down to pat, the meeting planner will bypass you and go to another speaker. And you’ll have lost a series of plum assignments, simply because you didn’t know how to present yourself to a meeting planner or agency.
In this interview, we speak to Jeff Hurt, meeting planner extraordinaire…
Jeff Hurt hires hundreds of speakers each year. And each year, for a single event, Jeff hires over 150 speakers. Jeff holds nothing back when he tells you how to create a website that draws meeting planners like bees to honey. He tells you why speakers are rejected in the selection process and why some speakers are paid so much more than others.
Jeff gives you an insight to what goes on, in the head of speaking agencies and meeting planners. If you’d like to learn exactly what you need to do to increase your chances of being hired as a speaker, don’t miss out this information-packed interview.
How To Get Speaking Engagements
Hiring a Speaker
– What meeting planners look for when hiring a speaker
– The core reference checks meeting planners go through and how to be sure your reference checks out.
– The importance of a speaker’s style. How much importance is placed on style vs. substance?
– The bonus can a speaker bring to the table, that would increase his/her chances of being selected?
– How to set fees. Why one speaker will get away with $50,000 while the others will struggle to get $5000?
– How flexible is a meeting planner with contracts? How much can a speaker get away with?
– Why your website is your biggest ace in getting a speaking engagement. And how to use a website effectively.
– The core mistakes speakers seem to make before the event that reduce their chances of ever being hired again.
The Speakers Materials
1) What meeting planners look for in a speaker’s materials
2) The biggest mistakes speakers make when they send their videos. Why you should avoid these mistakes like the plague.
3) How to create the ideal video. What are the main components?
4) Why speakers spend thousands of dollars on brochures, cards etc., and why it’s all wasted money. What really gets seen and what gets thrown in the bin — and why!
After the Event:
1) How to make sure you get booked again
2) What meeting planners look for in delivery and adult learning.
3) The Whys and Hows of structuring a speech.
4) Selling from the podium: How Much is fine? How much is too much?
5) The big boo-boos speakers make during the event
6) How to makes sure the meeting planner calls you back. There’s one thing you can do right after the event. 99% of all speakers never do this and reduce their chances of being called back. Find out what it is that you have to do.
And finally as a bonus:
Resources for speakers online and offline.
And lots more…
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