Should We Tell? Or Should We Sell?

Do we have to whack clients on the head to make them listen? Or can we 'woof, woof' our way, and get their attention? 

Every fibre of your being wants to use the big club. You want to sell. But at the same time you realise that it's the telling that attracts a client. So what are you to do?

Telling attracts.
Selling converts.
But no matter how much you tell, you ain't going to sell. Unless you do the 'woof, woof'. What's the 'woof, woof?' Read about the 'sheepdog principle' below.