Oops, There’s a Failure Storm Ahead I remember the workshop clearly. I had to drive about one hundred miles from the city centre. And one thing was playing on my mind. There were only three people turning up for the workshop.
And only one paying client. What was I supposed to do? Cancel the workshop or go ahead?
The Problem With Blue Truck Customers (When You’re Selling Red Trucks)
So you sell red trucks on your website. And your sales page has an outstanding conversion rate. Except there’s one problem. The customer that came to your website doesn’t particularly want the red truck. He wants a blue truck.
Have you noticed how a client’s attention seems to wander when you’re speaking to them? Surely you’ve noticed the tap, tap of a pen. Or how they shuffle paper. Or doodle absent mindedly.
Why Target Audience is Crucial to Your Marketing Strategy
You worry about getting your message right. You worry about writing the right sales letter. You worry about getting the right speech across. And yes, you’ve heard about target audience squillions of times over
